
Frequently Asked Questions
What is WordOnTheStreet and how does it generate regional sentiment audits?
WordOnTheStreet is Takumi’s proprietary market intelligence engine designed to capture, synthesize, and analyze real-time consumer sentiment across specific geographic regions. Using advanced natural language processing and regional multi-LLM architectures, the platform scans diverse digital ecosystems—including public discussion forums (Reddit, Quora), local review platforms (Google Reviews, App Stores, Trustpilot), and social channels—to build an unvarnished audit of brand perception. Unlike traditional surface-level social listening tools, WordOnTheStreet categorizes data into clear operational drivers (such as fulfillment bottlenecks, pricing perception, and store experiences) to deliver high-precision sentiment splits (e.g., 68% Positive / 32% Negative) and actionable strategic recommendations tailored per market.
